https://www.paulaguntaur.com/projects daily 1.0 2026-02-13 https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509423735956-W5UI367NV9V3XKPAO37H/Mix_0.png Projects https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509427244953-2SKKHX7B48TGV3W6PC8N/iPhone_0.png Projects https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509596824976-YONA0WFN8AZ7MVFO5155/NIKEiD.png Projects https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509602411570-W8U76LK4O0LDN8ZSJ1IC/NIKE_Retail+Copy+7.png Projects https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509602838307-6O9X66OUU5N6MTPXFJX0/KIN.png Projects https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1546917774076-XEFMMDW9Y2XSHIDHQ7Q3/Research_Toolkit_0.png Projects https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1569613787921-X15NT5T8ERZQ35EJJFW5/survey-h.png Projects https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1569856051507-3LYIA3KQRDADZV8RI5MH/Paste-h1.png Projects https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1601412827708-AIZVUCKA1YIMU3O88Q09/sweet_spot.png Projects https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509419203481-8CNL3Y9QCT37SRQ4CL76/Intro_1+.png Projects I thrive in roles where design, research and product intersect. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509419204056-UI5QDLYGJVAFBH61L097/Intro_3.png Projects Product design and research is a process. Most products I work on are iterative. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509419204000-2T1VM7T1RCS2633TVUZK/Intro_2.png Projects ↑ This is what I use to get the job done. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509423562804-WR2Y53XZ9YAE0ZD4I0R8/Mix_1.png Projects Mix is integrated into the Paper app and also a standalone website. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509476177665-2X2COJVX5CSIIRR64B0O/Mix_2.png Projects Our product process involved design and engineering at each step. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509423567455-PA1FOQBDHGN8PNNY4NMW/Mix_3.png Projects Mix was represented as a public stream that sat above the existing journals in Paper. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509423567300-9BVJ06KOMBFI9T1ON6MT/Mix_4.png Projects Storyboards helped bring the scenarios to life. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509476392176-F1QJCX8XKH0JZKHO5S67/Mix_5.png Projects From the scenarios, we were able to define all the views and pages needed in Mix. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509476391741-W6V82R6L04JF40AX9SUS/Mix_5+Copy.png Projects We wireframed most views and flows in Sketch to get feedback from product and engineering. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509423570264-N8B4FT3X2KO46UKMNWOY/Mix_6.png Projects Next, we were able to dive deep in visual design and motion studies to perfect transitions. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509423572972-IDHZUH3U294GEFL5R2ZD/Mix_7.png Projects Several experiences were prototyped in Javascript. We got feedback from existing users and made adjustments before building. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509423572891-XNEFWK4Z91QEB6GJFXOJ/Mix_8.png Projects The engineering team built a tool called the HUD to help design refine precise values in the app. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1569614273506-DDTM6IPTTNX2CGH538QJ/Paste_1.png Projects Drag and drop anything into Paste. Ask anyone on your team to contribute. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509569690030-KGVUVVFQ20P8RHT2BRVP/Paste_3.png Projects Slides can easily be formatted with the simple editor below the canvas. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509569639387-DHMJFYWTDCHT55AZ3FCQ/Paste_4.png Projects Feedback is delivered through fully-synced Slack threads and messages. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509568841729-TTUZTDL289FAUTI4U599/Paste_2.png Projects Paste makes it easy to show off your work at the next meeting and get feedback through reactions. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509550524781-GDR4895TB1C2XQPR22T1/paste_sketch.png Projects Paste 'reactions' feature sketched in Paper. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509570561132-XEK1TMDPFLVD3085WZH4/iPhone2.png Projects Paper iPhone displays ideas in a grid. This interaction model makes it easy to get an overview of your work and reorder ideas. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509570632109-MWWBTISHWK8CEUF8E8HC/iPhone4.png Projects Switch between the text and image canvas to type, draw and snap ideas. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509570552162-UFFXQXYIKHWG68XTE365/iPhone.png Projects Ideas are represented as cards. Swipe to cycle through them. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509570251777-65Z1HDFX1ICF18VAG8RG/onboarding.jpg Projects The onboarding design used the 'Attract, Engage and Extend' framework to guide people through mandatory account creation, learning with quick video tips and a path to connect with other users. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509570577845-CR6QAWOUS5K3QZLEBK3L/experiemnets.png Projects We also conducted A/B tests to evaluate which onboarding path was most successful. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509596474149-IZII3DYXWY4LPPGB6K5E/NIKEiD.png Projects NIKEiD provides athletes the ability to customize their perfect shoe. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509597986370-4I2WUIR7VPDW8JTYCGWW/NIKE1.png Projects A cleaner, more lightweight UX made the customization experience feel simpler. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509597986715-ZZPFMRQPQ0JXOB0MPRH0/NIKE2.png Projects We increased the size of the customization options on tablet to make the experience more tactile and playful. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509597987387-U069BQKFBARF9JHAIMAX/NIKE3.png Projects We addressed common user complaints such as clearly communicating that steps were incomplete in the customization process. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509597987750-9V2NK1JFVH56RGJPCSYB/NIKE4.png Projects For the phone experience, tapping the shoe brings up the customization options. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509597988121-IMG8Q32NNQ23U7185TOV/NIKE5.png Projects The phone customization options scroll vertically while keeping the shoe within view. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509602125202-AG5JVBSIVH0VCCJPCKL2/NIKE_Retail+Copy+7.png Projects Dashboard design on iPad includes account information, recent purchases, sport preference, Nike+ information, latest activity and notes. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509602101973-6EQYPL2BZMR97RILYDYW/NIKE_Retail+Copy+3.png Projects User experience storyboard for a sales associate preparing for an appointment. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509602125493-VAOAN1IHYK050ART9FWZ/NIKE_Retail+Copy.png Projects User experience storyboard for a sales associate sending an email about new sports gear. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509602255718-A52K91DZ9ZQT9BXYB64Z/NIKE_Retail_O2.png Projects Interaction details for iPhone experience. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509602194136-LTNP5O4U4EH13UJ0LI4L/NIKE_Retail_outline.png Projects Concept screen showcasing how a sales associate would capture information to help set up a user profile. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509602627281-7L1ICC01NSLW4EKAHKJ7/KIN.png Projects KIN was a phone targeted towards a younger, more socially connected demographic. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509602625280-V8OLD0H6CDTILJHDNUCI/KIN+Copy+2.png Projects Each feature we designed in KIN began with a UX map. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509602717133-BDZZEBO7HKN67VU8C93V/KIN_new.png Projects As a design team, we developed a visual wireframe style to describe the interaction model. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1509602625879-UBD2Q4B1XQDHEIIRIG20/KIN+Copy+3.png Projects We worked closely with the visual design and XAML team to bring the interactions to life. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1546889342040-UDSS1RIXZO6A2LAVLWRJ/Toolkit_1.png Projects I have a research toolkit that helps me quickly embed myself into any multidisciplinary team to uncover user needs. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1570396149987-KJS4NXKGEF5OJG0043VP/interviews.png Projects Discovery Interviews are important when trying to get to know your customer’s needs. No amount of quantitative data can replace a few valuable interview sessions with the target audience. I gather context about my users by setting up remote or in person sessions. Often, I find 6-8 interviews sufficient to tell a story about a customer’s needs and pain points. In a few days, I bring insights illustrated with curated video clips back to the team I work with. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1570396308359-F9T6VXNS0VSKQSZH9FDL/empathy_map.png Projects Empathy Maps can help organize customer research findings and are a great tool to kickoff a team discovery project or brainstorm. I like to use empathy mapping because we can focus on how users think and feel rather than just focusing on existing behavior. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1603382190519-GLSZ43WH91331XSKM42Z/personas.png Projects I use Personas to summarize findings from customer interviews and field research. Personas help remind the team who we are building for and how we should prioritize new opportunities. I also take a lot of pleasure in drawing my own personas. :) https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1569856568976-DBV9LKWGSBZQ760PFET1/toolkit_survey.png Projects Surveys help collect data about our audience and their motivation for coming to a website or engaging with a platform. I usually launch a survey as an additional way to gather feedback after an interview or concept test. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1570396490820-EB7FQ376CLFN3X2LLKTB/concept_test.png Projects Concept Tests help prove an idea before engineering invests several sprints building it. A concept test can be done with a quick prototype or within a beta environment. When a newly designed product or website is in its early stages, I can design a concept test geared at validating the success of the new experience or getting feedback on how to improve/change it. Doing a concept test as part of a product design cycle can help save time, improve the overall final product and give the team confidence to move forward. I do concept tests in UserZoom or UserTesting.Com. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1570396662099-IWDFPW9GE8RI9OEXBP7P/research_plan.png Projects Usability and Benchmark Tests help the team uncover and improve user experience challenges a customer may face when trying to accomplish a core task. A usability test can be done with a prototype or with a live website. I can script a quick usability with a handful of customers or a quantitative benchmark test to measure task completion, task time and ease of task with hundreds of customers. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1570396781322-9S8466S314GJMI57UW2Q/cardsorting.png Projects I propose doing Card Sorting exercises when the team needs to rethink categorization around product or content. This exercise is often paired with a top level navigation redesign. Card Sorting is a great way to bring team members together and categorize items based on what is intuitive to the user rather than a business or technical constraint. I can do in-person or remote card sorts. I enjoy doing the full analysis and organizing a session to workshop the results. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1569927579192-XL307NCWM8KGZD9D2LLF/research-process.png Projects I worked alongside the design team to help bring the Parents Site to life. I conducted several research activities and workshops to help support the design process. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1569856696828-U98IUG9VM9W26G7UOW4F/Group+9.png Projects Our first step in redesigning the Parents site was to better understand our customer. We wanted to collect data around who was coming to this site, why they were coming, who they were shopping for and how frequently they visited. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1569927557409-O7GYNCH0VX0662ZUGIZ7/parents-options.png Projects We did a quick preference test survey to help the design team select a visual direction. We surveyed 100 parents, asked them to describe each concept and pick their visual preference. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1569856696918-WLB8YVKG31M1OIADVZNW/Group+7.png Projects I brought in 6 parents to conduct discovery interviews probing around their motivation for coming to the site and getting feedback about the booklists, search experience and purchase flow. I also did a card sort to help inform the navigation design. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1569856696293-7YBB0J87NQVONEM0O2EA/Group+6.png Projects I analyzed how the cards were sorted and brought this to a workshop with the product team. We mapped the user insights to the business objectives and arrived at a much improved navigation. https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/1569856696382-7JCOEKRFJ8BIFR84W8QU/Group+5.png Projects We benchmarked the new Parents site against the original Parents site with 100 parents on mobile and 100 parents on desktop. I authored the tasks validation metrics. Through this process, we uncovered several areas to improve before the site went live. https://www.paulaguntaur.com/blog daily 0.75 2019-01-12 https://www.paulaguntaur.com/new-cover-page daily 0.75 2020-10-12 https://www.paulaguntaur.com/about daily 0.75 2026-02-09 https://images.squarespace-cdn.com/content/v1/59f7da468c56a86a5255dff6/7514a36f-0005-48ff-aeb4-1bea5728cdc1/Paula.jpg About Paula in Iceland in January 2026 https://www.paulaguntaur.com/read-me-forte daily 0.75 2025-05-12