The new Paper iPhone app rethinks how to capture ideas on a phone.
We knew from research that people take many pictures and notes on their phones. How do we bring the ease and beauty of the Paper app to text and images? How do we design a new mental model that is still simple and playful?
I led all iPhone research sessions including focus groups, feedback sessions and usability testing. I was also 1 of 4 senior interaction designers working on Paper iPhone. My focus was onboarding and the mental model for idea creation.